Berenson, Conrad, The social dynamics of marketing / Conrad Berenson and Henry Eilbirt. - 1st ed. - New York : Random House, c1973 - xiii, 409 p. ; 24 cm. Includes bibliographies. ISBN: 0394316282 Subjects--Topical Terms: Marketing--Social aspects--United States. Dewey Class. No.: 380 / BES 1973