Urban, Glen L. <br/><br/>
Design and marketing of new products / 
Glen L. Urban, John R. Hauser. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1980. 
 - xx, 618 p. :  ill. ;  24 cm. 
<br/><br/> Includes indexes. 
<br/><br/>Bibliography: p. 583-608. 
<br/><br/><label>ISBN: </label>0132012693 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Industrial design--United States.
<br/><br/><label>Dewey Class. No.: </label>658.5038   / URD 1980