TY  - BOOK
AU  - Jain,Arun K.
AU  - Pinson,Christian R.A.
AU  - Ratchford,Brian T.
TI  - Marketing research: applications and problems 
SN  - 0471100811 :
U1  - 658.83 19
PY  - 1982///
CY  - Chichester, New York
PB  - Wiley
KW  - Marketing research
N1  - Includes bibliographies and index
ER  -