Marketing research :  applications and problems / 
edited by Arun K. Jain, Christian Pinson, Brian T. Ratchford. 
 - Chichester ;  New York :  Wiley,  c1982. 
 - xiv, 555 p. ;  24 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0471100811 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR 1982