00884nam a2200265 a 450000100060000000300080000600500170001400800390003102000150007003500190008504000320010404100080013608200190014410000250016324501130018825000120030126000410031330000640035450000760041850000220049465000170051665000310053370000280056470000260059216039BD-RjUL20211208235934.0140211s1983    iluaf         001 0 eng  a0256026467  a(BD-RjUL)16094  aDLCcDLCdDLCdBD-RjULbeng  aeng00a659.1219bNIA1 aNicosia, Francsco M.10aAdvertising :bPrinciples and management casas /cCharless J. Dirksen , Arthur Kroeger and franco M. Nicosia  a6th ed.  aHomewood, Ill. :bR.D. Irwin,c1983.  axiv, 622 p., [4] p. of plates :bill. (some col.) ;c25 cm.  aRev. ed. of: Advertising principles, problems, and cases. 5th ed. 1977.  aIncludes indexes. 0aAdvertising. 0aAdvertisingxCase studies.1 aKroeger, Arthur,d1908-1 aNicosia, Francesco M.