TY  - BOOK
AU  - Walters,Sherwood George
AU  - Snider, Max D. 
AU  - Sweet, Morris L. 
TI  - Readings in marketing
U1  - 658.8082 
PY  - 1962///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
ER  -