Walters, Sherwood George. <br/><br/>
Readings in marketing / 
S. George Walters, Max D. Snider and Morris L. Sweet. 
 - Cincinnati  :  South-Western Pub. Co.,  c1962. 
 - xi,832 p.  :  ill. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8082  / WAR  1962