Fox, Edward J. <br/><br/>
Modern marketing :  principles and practice / 
Edward J. Fox, Edward W. Wheatley. 
 - Glenview ; Ill. :  Scott ; Foresman,  c1978. 
 - xvi, 503 p. :  ill. ;  24 cm. 
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0673150453 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / FOM 1978