TY  - BOOK
AU  - Tillman,Rollie
AU  - Kirkpatrick,Charles Atkinson
TI  - Promotion: persuasive communication in marketing
U1  - 658.82 
PY  - 1972///. [Reprinted 1974]
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Sales promotion
KW  - Persuasion (Rhetoric)
N1  - Includes bibliographical references and Index
ER  -