Tillman, Rollie. <br/><br/>
Promotion: persuasive communication in marketing / 
by Rollie Tillman and C. A. Kirkpatrick. 
 - Rev. ed. 
 - Homewood, Ill. :  R. D. Irwin,  1972. [Reprinted 1974] 
 - xi, 536 p. :  illus. ;  24 cm. 
<br/><br/>Includes bibliographical references and Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Persuasion (Rhetoric)
<br/><br/><label>Dewey Class. No.: </label>658.82  / TIP 1974