@book{16027,
	author = {Tillman, Rollie. and Kirkpatrick, Charles Atkinson,},
	title = {Promotion: persuasive communication in marketing /},
	publisher = {R. D. Irwin,},
	year = {1972. [Reprinted 1974]},
	address = {Homewood, Ill. :},
	edition = {Rev. ed.}
}