TY  - BOOK
AU  - Guiltinan,Joseph P.
AU  - Paul,Gordon W.
TI  - Marketing management: strategies and programs 
T2  - McGraw-Hill series in marketing
SN  - 0070489203
U1  - 658.8 19
PY  - 1982/// [reprint 1983]
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Management
N1  - Includes indexes
ER  -