Guiltinan, Joseph P. <br/><br/>
Marketing management :  strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul. 
 - New York :  McGraw-Hill,  c1982 [reprint 1983]. 
 - xvi, 412 p. :  ill. ;  22 cm. 
 - McGraw-Hill series in marketing .
<br/><br/>Includes indexes. 
<br/><br/><label>ISBN: </label>0070489203 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUM 1983