Introduction to advertising and promotion management
Belch, George E. (George Edward)
1951-
creator
Belch, Michael A.
text
bibliography
ilu
Homewood, IL
Irwin
c1990
1990
monographic
eng
xxix, 770 p. : ill. (some col.) ; 29 cm.
George E. Belch, Michael A. Belch.
Includes bibliographical references and index.
Advertising
Sales promotion
Communication in marketing
659.1 BEI
DLC
140211
20211208235931.0
16016
eng