Belch, George E.  1951- <br/><br/>
Introduction to advertising and promotion management / 
George E. Belch, Michael A. Belch. 
 - Homewood, IL :  Irwin,  c1990. 
 - xxix, 770 p. :  ill. (some col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>659.1  / BEI