Hansen, Harry L. 1911-1992. Marketing : text and cases / Harry L. Hansen. - 4th ed. - Homewood ; Ill. : R. D. Irwin, c1977. - xiii, 882 p. : ill. ; 25 cm. Includes indexes. ISBN: 0256016429 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8 / HAM 1977