New products, new profits :  company experiences in new product planning / 
Contributors: B. W. Badenoch [and others] Elizabeth Marting, editor. 
 - New York :  American Management Association.  c1964 
 - 303 p. :  diagrs. ;  24 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>New products.<br/>Industrial management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / NEW 1970