00677nam a2200229 a 450000100060000000300080000600500170001400800390003102000220007003500190009204000320011104100080014308200190015110000250017024500900019526000370028530000340032250400290035665000270038565000150041270000200042715988BD-RjUL20211208235928.0140211s1982    nyua     b    000 0 eng  a007048922X (pbk.)  a(BD-RjUL)16043  aDLCcDLCdDLCdBD-RjULbeng  aeng00a658.8219bGUR  aGuiltinan, Joseph P.00aReadings in marketing strategies and programs /cJoseph P. Guiltinan, Gordon W. Paul.  aNew York :bMcGraw-Hill,cc1982.  axii, 591 p. :bill. ;c24 cm.  aIncludes bibliographies. 0aMarketingxManagement. 0aMarketing.1 aPaul, Gordon W.