Guiltinan, Joseph P. <br/><br/>
Readings in marketing strategies and programs / 
Joseph P. Guiltinan, Gordon W. Paul. 
 - New York :  McGraw-Hill,  c1982. 
 - xii, 591 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>007048922X (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUR