Giles, G. B. Case studies in marketing / G. B. Giles. - London : Macdonald & Evans, c1967. - xvi, 248 p. : ill., (forms), 16 plates, maps, tables, diagrs. ; 22 cm. Bibliography: p. [243]-244. and index. Subjects--Topical Terms: Marketing--Case studies. Dewey Class. No.: 658.8 / GIC 1967