Successful television and radio advertising
Seehafer, E. F. (Eugene Fred)
1921-1996
creator
Laemmar, Jack William
1910-
joint author.
text
nyu
New York
McGraw-Hill
1959
monographic
eng
xiii, 648 p. : ill . ; 24 cm.
Gene F. Seehafer and Jack W. Laemmar.
Includes index.
Radio advertising
Television advertising
659.14 SES 1959
DLC
140211
20211208235926.0
15976
eng