00738cam a22002291  450000100060000000300080000600500170001400800390003103500190007003500180008904000430010704100080015008200210015810000480017924500890022726000360031630000360035250400200038865000230040865000280043170000490045915976BD-RjUL20211208235926.0140211s1959    nyua          001 0 eng  a(BD-RjUL)16031  a(OCoLC)377741  aDLCcOAUdOCoLCdUkdDLCdBD-RjULbeng  aeng00a659.14bSES 19591 aSeehafer, E. F.q(Eugene Fred),d1921-1996.10aSuccessful television and radio advertising /cGene F. Seehafer and Jack W. Laemmar.  aNew York :bMcGraw-Hill,c1959.  axiii, 648 p. :bill . ;c24 cm.  aIncludes index. 0aRadio advertising. 0aTelevision advertising.1 aLaemmar, Jack William,d1910-ejoint author.