Seehafer, E. F.  1921-1996. <br/><br/>
Successful television and radio advertising / 
Gene F. Seehafer and Jack W. Laemmar. 
 - New York :  McGraw-Hill,  1959. 
 - xiii, 648 p. :  ill . ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising.<br/>Television advertising.
<br/><br/><label>Dewey Class. No.: </label>659.14  / SES 1959