DeLozier, M. Wayne. <br/><br/>
The marketing communications process / 
M. Wayne DeLozier. 
 - International student ed. 
 - New York :  McGraw-Hill,  c1976. 
 - xii, 324 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070163022 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / DEM 1976