Elling, Karl A. <br/><br/>
Introduction to modern marketing :  An applied approach 
Karl A. Elling. 
 - New York :  Macmillan,  1969. 
 - xiv, 431 p. :  illus. ;  24 cm. 
<br/><br/>Bibliographical footnotes and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ELI 1969