Bedell, Clyde,  1898- <br/><br/>
How to write advertising that sells / 
Clyde,Bedell 
 - 2d ed. 
 - New York :  McGraw-Hill,  c1952. 
 - 539 p. :  illus. ;  24 cm. 
<br/><br/>Includes Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy.
<br/><br/><label>Dewey Class. No.: </label>659.1322  / BEH 1952