00564nam a22002051  450000100060000000300080000600500170001400800410003103500190007204000270009104100080011808200200012610000280014624500440017425000130021826000410023130000380027250400310031065000170034115891BD-RjUL20211208235915.0140211s1967    ilua     b    000 0 eng    a(BD-RjUL)15946  aDLCcDLCdBD-RjULbeng  aeng00a659.1bZAA 19671 aZacher, Robert Vincent.10aAdvertising techniques and management /  aRev. ed.  aHomewood, Ill.,bR. D. Irwin,c1967.  axiii, 666 p. :billus. ; c24 cm.  aBibliographical footnotes. 0aAdvertising.