Zacher, Robert Vincent. <br/><br/>
Advertising techniques and management / 

 - Rev. ed. 
 - Homewood, Ill.,  R. D. Irwin,  1967. 
 - xiii, 666 p. :  illus. ;   24 cm. 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>Dewey Class. No.: </label>659.1  / ZAA 1967