TY  - BOOK
AU  - Burnett,Ken
TI  - The handbook of key customer relationship management: the definitive guide to winning, managing and developing key account business 
SN  - 8178084406
U1  - 658.812 21
PY  - 2001///
CY  - Delhi
PB  - Addison Wesley Longman (Singapore) Pte. Ltd
KW  - Customer relations
KW  - Management
KW  - Relationship marketing
N1  - Includes index
ER  -