Burnett, Ken,  1930- <br/><br/>
The handbook of key customer relationship management :  the definitive guide to winning, managing and developing key account business / 
Ken Burnett. 
 - 1st Indian Reprint ed. 
 - Delhi :  Addison Wesley Longman (Singapore) Pte. Ltd,  2001. 
 - xix, 401 p. :  ill., 1 port. ;  24 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>8178084406 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>658.812  / BUH 2001