Bogart, Leo. <br/><br/>
Strategy in advertising ;  matching media and messages to markets and motivations / 
Leo Bogart 
 - Lincolnwood, Ill :  NTC Business Books,  1965. 
 - ix, 336 p. :  ill. ;  21 cm. 
<br/><br/><label>ISBN: </label>0844230146 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.13  / BOS 1967