Advertising at the point of purchase / 
Edited and compiled with the cooperation of the Point-of-Purchase Advertising Institute. 
 - New York :  McGraw-Hill,  1957. 
 - 240 p. :  illus. ;  24cm. 
<br/><br/>Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising, Point-of-sale
<br/><br/><label>Dewey Class. No.: </label>659.1  / ASA 1957