Cateora, Philip R. <br/><br/>
International marketing / 
Philip R. Cateora, John M. Hess. 
 - 4th ed. 
 - Homewood ; Ill. :  R. D. Irwin,  c1979. 
 - xv, 734 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256021538 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.848  / CAI 1979