King, William Richard 1938- Zaltman, Gerald. National Science Foundation (U.S.) text bibliography cou Boulder, Colo Westview Press c1979 1979 monographic eng

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xiii, 234 p. : diagrs. ; 24 cm. edited by William R. King and Gerald Zaltman. Papers presented at a conference sponsored by the National Science Foundation and held at the Graduate School of Business, University of Pittsburgh. Includes bibliographical references. Technical literature Marketing Scientific literature Marketing 658.809507 MAR 1979 0891583971 DLC 140210 20211208235900.0 15756 eng