Lorie, James Hirsch,  1922- <br/><br/>
Basic methods of marketing research / 
James H. Lorie, Harry V. Roberts. 
 - 1st ed. 
 - New York :  McGraw-Hill,  1951. 
 - xii, 453 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 433-437) and Index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>Dewey Class. No.: </label>658.83   / LOB 1951