King, William Richard,  1938- <br/><br/>
Quantitative analysis for marketing management / 
by William R. King. 
 - New York :  McGraw-Hill,  c1967 
 - xviii, 574 p. :  illus. ;  23 cm. 
<br/><br/>Includes bibliographical reference and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models.<br/>Marketing--Management--Mathematical models.<br/>Decision making--Mathematical models.
<br/><br/><label>Dewey Class. No.: </label>658.800182  / KIQ 1967