TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler,Philip
AU  - Moorthy,K.Sridhar
TI  - Marketing models
SN  - 8120314751
U1  - 658.8 20
PY  - 1992///. [Reprinted 2003]
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references (p. 715-776) and indexes
ER  -