Lilien, Gary L.,  1946- <br/><br/>
Marketing models / 
Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1992. [Reprinted 2003] 
 - xv, 803 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 715-776) and indexes.. 
<br/><br/><label>ISBN: </label>8120314751 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LIM  2003