TY  - BOOK
AU  - Stevens,Robert E.
TI  - Strategic marketing plan master guide
SN  - 0138512124
U1  - 658.8 19
PY  - 1982///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - "A Spectrum book."; Includes index; Bibliography: p. 181-187
ER  -