Green, Paul E.

Research for marketing decisions / Paul E. Green, Donald S. Tull. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1975. - xiv, 786 p. : ill. ; 24 cm. - Prentice-Hall international series in management .

Includes bibliographical references and index.

0137742088


Marketing research.

658.83 / GRR