Green, Paul E. Research for marketing decisions / Paul E. Green, Donald S. Tull. - 3d ed. - Englewood Cliffs, N.J. : Prentice-Hall, c1975. - xiv, 786 p. : ill. ; 24 cm. - Prentice-Hall international series in management . Includes bibliographical references and index. ISBN: 0137742088 Subjects--Topical Terms: Marketing research. Dewey Class. No.: 658.83 / GRR