TY  - BOOK
AU  - Frank,Ronald Edward
TI  - Quantitative techniques in marketing analysis: text and readings
T2  - Irwin series in quantitative analysis for business
U1  - 658.83 
PY  - 1962/// [reprinted 1967]
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing research
N1  - Includes bibliography and index
ER  -