Ferber, Robert,  1922- <br/><br/>
Handbook of marketing research / 
Robert Ferber, editor-in-chief. 
 - New York :  McGraw-Hill,  1974. 
 - 1 v. (various pagings) :  illus. ;  23 cm. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0070204624 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>658.83  / FEH