TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
AU  - Zumpfe,Kathleen Rathje
AU  - Cox,Steven M.
TI  - Consumer behavior
SN  - 8177589997
U1  - 658.8342 
PY  - 2007///
CY  - Upper Saddle River, N.J.
PB  - Pearson Education
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Accompanied by: Instuctor's manual / Kathleen Rathje Zumpfe and Test item file / Steven M. Cox; Includes bibliography and index
ER  -