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  <titleInfo>
    <title>Consumer behavior</title>
  </titleInfo>
  <name type="personal">
    <namePart>Schiffman, Leon G.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
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  </name>
  <name type="personal">
    <namePart>Kanuk, Leslie Lazar.</namePart>
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  <originInfo>
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    <place>
      <placeTerm type="text">Upper Saddle River, N.J</placeTerm>
    </place>
    <publisher>Pearson Education</publisher>
    <dateIssued>2007</dateIssued>
    <edition>9th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xix, 561, [71] p. in various pagings ; 26 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Leon G. Schiffman, Leslie Lazar Kanuk.</note>
  <note>Accompanied by: Instuctor's manual / Kathleen Rathje Zumpfe and Test item file / Steven M. Cox.</note>
  <note>Includes bibliography and index.</note>
  <subject authority="lcsh">
    <topic>Consumer behavior</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Motivation research (Marketing)</topic>
  </subject>
  <classification authority="ddc">658.8342 SCC</classification>
  <relatedItem>
    <titleInfo>
      <title>Instuctor's manual [to accompany] Consumer behavior, 9th ed</title>
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    <name type="personal">
      <namePart>Zumpfe, Kathleen Rathje.</namePart>
    </name>
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    <titleInfo>
      <title>Test item file [to accompany] Consumer behavior, 9th ed</title>
    </titleInfo>
    <name type="personal">
      <namePart>Cox, Steven M. (Steven Michael),</namePart>
      <namePart type="date">1951-</namePart>
    </name>
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  <identifier type="isbn">8177589997</identifier>
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