Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 9th ed. 
 - Upper Saddle River, N.J. :  Pearson Education,  2007. 
 - xix, 561, [71] p. in various pagings ;  26 cm. 
<br/><br/> Accompanied by: Instuctor's manual / Kathleen Rathje Zumpfe and Test item file / Steven M. Cox. 
<br/><br/>Includes bibliography and index. 
<br/><br/><label>ISBN: </label>8177589997 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCC