TY  - BOOK
AU  - Moyer,Reed
AU  - Hutt,Michael D.
TI  - Macro marketing
T2  - Wiley/Hamilton series in marketing
SN  - 0471026999
U1  - 380.1 
PY  - 1978///
CY  - Santa Barbara [Calif.]
PB  - Wiley
KW  - Marketing
N1  - "A Wiley/Hamilton publication."; Includes bibliographical references and indexes
ER  -