Moyer, Reed. <br/><br/>
Macro marketing / 
Reed Moyer, Michael D. Hutt. 
 - 2d ed. 
 - Santa Barbara [Calif.] :  Wiley,  c1978. 
 - xii, 201 p. :  ill. ;  23 cm. 
 - Wiley/Hamilton series in marketing .
<br/><br/> "A Wiley/Hamilton publication." 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0471026999 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>380.1  / MOM 1978