@book{15655,
	author = {Moyer, Reed. and Hutt, Michael D.,},
	title = {Macro marketing /},
	publisher = {Wiley,},
	year = {c1978.},
	series = {Wiley/Hamilton series in marketing},
	address = {Santa Barbara [Calif.] :},
	edition = {2d ed.},
	note = {"A Wiley/Hamilton publication."}
}