Why do people buy?  A close look at selling, the great unsolved problem of American business, 
by the editors of Fortune. 
 - New York :  McGraw-Hill,  1953. 
 - 270 p. ;  21 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--United States.<br/>Sales management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WHY