Marketing: a contemporary analysis / 
Robert D. Buzzell ... [et al.]. 
 - 2d ed. 
 - New York :  McGraw-Hill,  c1972. 
 - xiii, 776 p. :  illus. ;  24 cm. 
<br/><br/> 1964 ed. published under title: Marketing, an introductory analysis. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0070094772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Sales management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR 1972